Build Your Own Ads Reporting Dashboards

I need to generate a Google Ads API refresh token. I have a Client ID and Client Secret from Google Cloud Console. Can you write and run a small Python script using the google-auth-oauthlib library that opens my browser, has me sign in and approve access with scope https://www.googleapis.com/auth/adwords, and prints out the refresh token?

I have Google Ads API credentials in a .env file in this project (developer token, client id, client secret, refresh token, and login customer id for my manager account). Using the "google-ads" and "python-dotenv" Python libraries, write a script that connects and lists every client account under my manager account, so I can confirm access is working. Then run it.

Now build a script that pulls a 30-day performance snapshot for one client account: campaign list with status, budget, spend, clicks, conversions, search impression share, top search terms with real spend but zero conversions, ad strength distribution, active conversion actions, and shared negative keyword lists. I only want campaigns named starting with "YOUR-PREFIX" included in every number — everything else should be excluded entirely, not just hidden.

I want to see this as a website instead of raw data. Build a single self-contained HTML dashboard: summary stats at the top, a bar chart of accounts by spend, and a searchable, sortable table where each account expands to show its campaigns, wasted search terms, and any account hygiene issues.

Can you run this across every client account under my manager account instead of just one, and combine the results into a single report?

A few rules to apply everywhere: (1) leave out any account you don't actually have API access to, (2) leave out any campaign not named with our "YOUR-PREFIX" convention, (3) leave out any campaign that's paused with zero spend, clicks, impressions, and conversions in the last 30 days. Apply all three to every number in the report, not just what's displayed.

For each of our services we have a target cost-per-conversion: Service A $65, Service B $45, Service C $25 (replace with your real services and targets). Detect which service a campaign or ad group belongs to from its name. Mark each account green if every campaign is hitting its target, yellow if some are and some aren't, red if none are or it looks like a billing/serving problem. Let me hover over the color to see exactly why it was scored that way.

I'd like the design to be light with pastel colors, and forced to always render in light mode regardless of the viewer's system theme — some of the current text is hard to read.

I want this to run automatically every Monday at 8am, my local timezone. This is a Mac / Windows — what's the best way to schedule it without needing a separate cloud service?

My scheduled job didn't run this week — I think my computer was off at the scheduled time. Can you make this self-healing: run a check every time I log in or start my computer, and if this week's report hasn't been generated yet, run it then instead of waiting for next week's scheduled time?

I want to send this dashboard to other people as a link instead of a file. What are my options, including whether it can be access-controlled rather than fully public?

Let's go with [the option you picked]. I have a free Cloudflare account already — the login is your-email@example.com.

On top of the dashboard, I also want a written weekly report per account, broken down by service: a GOOD / BAD / PLANS paragraph comparing this week against last week and against the last 30 days, plus a portfolio summary of top performers, accounts needing attention, and the biggest week-over-week movers. Generate this every time the dashboard regenerates.

If an account is generating more than 50 leads a week, don't include it in "accounts needing attention" even if a service or two is technically off-target — strong volume like that doesn't need to be flagged.

In the "biggest weekly improvements" section, don't count it as a real win if the lead count stayed exactly the same as last week and the account is still failing its target — cost per lead ticking down on the same one or two leads isn't a meaningful trend, just noise.

This report is getting long. Can you add collapsible "Show more" sections — keep the portfolio summary expanded by default since that's the quick-glance part, but collapse each individual account's detail by default so the page reads as a short list of names I can click into.

Can you add our logo to the top of the report, and a small label making clear this report only covers Google Ads — we run other marketing too and I don't want it read as our whole performance picture.

I want a separate public webpage for each client, built from the same underlying data as the reports above, but reworded so someone with no Google Ads knowledge understands it instantly. Show: the current week's date, leads/cost-per-lead/spend per service for this week AND the last 30 days (so one bad week doesn't look like a crisis), a plain-English "status this week" line, and "what we're doing about it" if something needs attention. Don't use any Google Ads terminology anywhere — no CPA, no keywords, no impression share, no ad groups. Let's start with one client so we can get the tone right before rolling it out to everyone.

Add our booking link so clients can schedule a call directly: https://your-booking-link.example.com. Also give a realistic timeframe for when they should expect to see numbers improve if we're actively working on something — not a guaranteed promise, but an honest "check back around this date."

Switch to a lighter, pastel color palette, and make wins vs. needs-improvement easy to tell apart at a glance — a labeled badge, not just a subtle color dot. Add our real logo and use it as the basis for the color palette rather than colors we picked arbitrarily.

Add a deep dive that looks at the last 3 months, broken down week by week, to find campaigns worth scaling the budget on. A campaign qualifies if it's been losing a meaningful share of its impressions to budget constraints (not ad quality or bid issues — specifically budget) while still hitting its cost-per-lead target, in most of those weeks — not just one good week. For each one, tell me: how much to increase the budget by, how long to run it before reassessing, and the reasoning. Skip anything currently paused.

Make sure this excludes campaigns that got paused for reasons unrelated to performance — like a client cancelling — even if their historical numbers would otherwise qualify.

Also flag keywords (not just search terms) that spent money but got zero conversions in the last 30 days.

Flag any change made to an account by someone other than me in the last 30 days — I'm your-email@example.com. Show me who, what changed, and when, on hover.

Pull audience segment performance (in-market, affinity, remarketing lists) for accounts where that data exists, even though most of ours are Search-only campaigns.

For a specific account I want to look into more closely, write a hand-authored deep dive — root cause of what's going on, what's already changing, and the plan from here — and show it alongside that account's entry in the weekly report.